Buy the Bag You Love, Not the One You Will Sell

Brands like Chanel continue to bet big on iconic, classic designs with proven staying power. Their Classic Flap and 2.55 Reissue bags have been around for decades. Chanel’s constant investment in remarketing these bags has led to a continued (and growing) demand for these evergreens, allowing Chanel to command ever-increasing prices. This is good news for those who buy these bags since they will...

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